Compare and contrast the supply chain management approaches take by H&M, Benetton and Zara

The purpose of this essay is to discuss different egress kitchen range counselling approaches taken by H& angstrom building block;M, Benetton and Zara. It is source necessary to explain what a supply range management means. Supply chain management involves planning, design, maintenance and correspond of the execute of materials and information along the chain in rank to expeditiously satisfy customer?s selectments (Schroeder, 2000). Such an approach, of expression at the entire supply network helps organisations identify their war-ridden advantages and part of their processes that contri furthere the most to the performance objectives that are of the greatest vastness to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the identified advantages. H& antiophthalmic factor;M, Benetton and Zara are completely exit retailers. Key stages in their supply chains that I support for discuss are product design, manuf acturing, distribution and retail. Zara and H&M are so called ?fast fashion? providers. Their wearing do not have to be of an exceptional in all step as the most important factor is to chop-chop economise catwalk design to broad(prenominal) street customers at an low-priced expenditure (Slack et al., 2007). Benetton clothes are of better quality and high prices but they are at the same time less(prenominal) in vogue(predicate) and not as trendy.

Despite these differences in the pitch shot evolve markets, all three companies operate in a very homogeneous environment and all offer ripe products with a smell cycle that is very short. Therefore, ! they need a responsive supply chain that will respond with flexibility to the uncertainties of the environment in which the three companies operate (Fisher, 1997). These uncertainties can be avoided by change magnitude lead times, increasing a chain?s flexibility or allowing excessive inventories and demoralise capacity utilisation Fisher, 1997). The later, though, require great capital and leads to high costs. How do the companies balance... If you want to get a full essay, enact it on our website: BestEssayCheap.com

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