Acer Case Study

From the beginning, genus genus genus genus genus genus Acer had been a component and equipment manufacturer for relabeled electronic results market placeed and sell by recognized world(prenominal) companies. along with the booming of the PC industry, came the need to dumbfound PC components faster, cheaper and more efficiently. When a connection faces market saturation, the most effective fashion to growth is to engaged in expanding its operations, and join on marketing and selling activities to another markets.With this case, Acer determined that they would drive the company into the world-wide electronics and personal computer playing field. This instrument that even though Acer makes their computers in Taiwan, they want to expand orbiculately. To proceed with this process, Acer has to build a strong denounce image with mainland China. According to Stan Shih, his visions that expression a stronger market base in great China is the key to expand globally.Shih states, The market in China is very exact for Taiwanese to effect global companies Shih believes that if great China becomes the home market, that Acer leave alone be able to get the unfavourable economies of scurf, and they can become and innovate unsanded products that will succeed in China as well as the counterweight of the world. And He figured that Acer could take advantage of the benefits that regionally local markets twisting in regards to competition, and to have a product on Chinas turf. 2. How does the global market/local market conundrum figure into Stan Shihs strategy for China decideAcer have a intimately chance to make China as their home market so Acer can capture critical economies of scale that will allow Acer to develop innovative new product for global market. And the other hand, Acer can employment their image as global mark to building strong home market.3. kindle Acer become the worlds third largest PC company understructure Dell and Hewlett-Packard ?A nswer Yes it can be, Acer Inc. is a leading marketer of notebook computer and desktop PCs. The company, which posted sales of $11.3 cardinal in 2006, alsoproduces other products such as flat-screen monitors and personal digital assistants. And Shih has discovered that building brands in the business-tobusiness market is easier than building brands in the business-to-consumer market.Business-to-consumer brands have more value and also face more challenges. Acer use more local than their argue and acquired US based gateway and Acer sell product in atomic number 63 with low price that the advantage to become the third largest PC company screwing Dell and HP.