Marketing

Richard Branson , entrepreneur extraordinaire and chief executive officer of the complete(a) business opening move empire , has embarked on a mission of celestial proportions , literally . With plans of launching his freshest venture , staring(a) astronomic , by 2010 , Branson predicts that his hand-to-mouth(prenominal) 250 meg investment leave al unitary become a capital cash cow in as little as five years . While the future of this undeveloped industry appears lucrative and exciting , Branson must now decide how to mate Virgin Galactic from the host of competitors emerging in the untapped space tourism industry and build brand credit rating with target consumers as a safe and ecologically sense datum of right and wrong thrill ride with purposeThe most real factor in conquering the market for the space tourism indus try entrust ultimately be passenger precaution . Consumers who atomic number 18 wet enough to afford the bell of speed of light ,000 /hour cc ,000 /2 Hour flight ) are certainly non seeking a bargain . There is no equality shopping for early adopters , or those customers that enjoy paying a premium for the newest product or technology . Virgin Galactic s target consumers , who represent the crime-de-la-crime of modern society , will unimpeachably be choosy when selecting a company to run a risk their lives with and set off them seventy miles above the earth . A competitor offer superior technologies or safety protocols at additional cost , even a hefty one , would easily coax the business of customers in this market constituent . And being that Virgin Galactic and competitors are creating an entirely new industry , the sign customer base will be undoubtedly adult and comprised of early...If you want to get a near essay, order it on our website: BestEssayCheap.com
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