Marketing To The Wired Generation

MARKETING TO THE WIRED GENERATION A THOUGHT infrastructure BY THE CONFIANZYS CONSULTING GROUP TEAM INDIA: FROM PYRAMID TO ONION unrivalled of the easiest ways to understand why Indian marketers depart study to brood change in the coming historic compass point is to look at the diagram below. Source: Future perfective tense: Likely jobs in emerging India http://iem.edu.in/conference/IEMCON6JAN/Management1%20S-7A/spsitm2011_submission_54.pdf (PDF) In 2006, if Indias age-wise distribution of nation looks like a gently prepared pyramid, by 2030, it will feed swollen into a fill in onion plant the bulge contributed chiefly by raft who will and so range from 10 to 35 eld white-haired. Whether one considers it a demographic dividend or nightmare, there is no disputing the fact that Indias population as a all told will be significantly younger. It is not just the reputation but as well as the nature of the population that will change. With literacy on the rise in urban and farming(prenominal) areas, with the prompt shout out becoming permeant and with big number of young people having access to the Internet, contrive and trick are both different for this new, wired generation. 1 society Confidential: Confianzys Consulting Pvt. Ltd www.confianzys.com June 2011 Email: engage@confianzys.

com An interesting air on the top 10 digital media trends in India highlights about of these changes, such(prenominal) as rising rich media and social media consumption. Marketers have to hot up up to the fact that the wired generation will do everything, including using medi a, quite differently. Here are a some inter! esting facts from a study of the media habits of 8-18 year old American children (PDF): Young people spend an average of 7 hours and 38 minutes consuming media every day! The exactly media that had at sea share among young people over the termination 5 years was Reading. 20% of their media consumption occurs on mobile devices. 66% of young people own their mobile phone straightway as opposed to 37% 5 years ago. much than 55% of young people had looked up health...If you requisite to have a full essay, order it on our website: BestEssayCheap.com

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